Category: How to

Estimating Your Threads Profiles

Estimating how many user profiles you’ll track in Threads is key to understanding our pricing. How many user profiles you track will vary for every business, and depends entirely on how you use Threads. Threads is designed to track users as they interact with your product. You won’t upload your entire email or user list when you start using Threads. Typically the number of profiles you track will grow naturally as people use your product. Here are some guidelines on how to think about the number of profiles you’ll track.


How User Traits Work in Threads Workflows

User traits are things you know about your users and store in Threads. For example, the user’s email address, name, company, job title, or account type. You can use traits in Threads workflows to trigger communications, but there are a few things to be aware of before you do so. Workflows with only user traits […]


Sending a Welcome Series with Threads

One of the easiest and most useful ways you can start leveraging Threads triggered emails is a welcome series. A welcome series is a drip email campaign that you send to all of your new users, introducing them to your product, encouraging them to onboard, and increasing their engagement. It’s great for improving conversion and decreasing abandonment. And the best thing is, it’s super easy to do in Threads.


Triggering Email with Events

Events are the building blocks of everything you do in Threads. They are how you track what people are doing in your product, and the most common criteria you’ll use to trigger communications with your users. If you don’t send the right events, you won’t be making the most of Threads.

There are a few different ways to send events to Threads (including our super easy Segment integration), but when you’re just getting started, it might be tricky to figure out which events to send. Here are just a few ideas to get you going.