Tag: triggered email

Threads (Beta) Now Available

Today is a special and exciting day for Threads. In just a few short months, we’ve grown a product inception into an intelligent triggered email service we’re proud to put our name on. This was no small feat and we could not have come this far, this fast, without the support of SendGrid’s world class email delivery platform. Threads (Beta) is now public and graciously accepting new signups by the droves.

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Sending a Welcome Series with Threads

One of the easiest and most useful ways you can start leveraging Threads triggered emails is a welcome series. A welcome series is a drip email campaign that you send to all of your new users, introducing them to your product, encouraging them to onboard, and increasing their engagement. It’s great for improving conversion and decreasing abandonment. And the best thing is, it’s super easy to do in Threads.

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Triggering Email with Events

Events are the building blocks of everything you do in Threads. They are how you track what people are doing in your product, and the most common criteria you’ll use to trigger communications with your users. If you don’t send the right events, you won’t be making the most of Threads.

There are a few different ways to send events to Threads (including our super easy Segment integration), but when you’re just getting started, it might be tricky to figure out which events to send. Here are just a few ideas to get you going.

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Threads (Private Beta) is Now Available – Get Access

At SendGrid Labs, we have continually strived to improve the experience and capabilities of our apps with the clear objective of making developers’ lives more awesome. At the beginning of this year, we shifted the focus of Labs from being a team that develops awesome apps for developers, to one that develops awesome apps for email and communications. This shift in focus solidified our alignment with SendGrid’s core transactional and marketing email delivery services.

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